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Swood Media Blog

The latest news in video and all things video...

May 17, 2016

The Beach House Promotional Video from Seth Wood on Vimeo.

Have you ever wanted to take a trip to St. Thomas.

Recently, we took a trip to the Island for a little video production adventure.

We wanted to see what we could capture with out latest aerial video unit.

As you can see, the scenery was amazing and we discovered the last place you will every need to vacation.

Your next promotional video will soar to new levels with stunning aerial imagery.  Call today for a free consultation.

804.491.9663

March 31, 2016

video content here

January 29, 2016

There is a lot of speculation on what is going to be the hottest new trend in video marketing this year. I have been speaking with sources and searching the interwebs to find out what outlets are going to get even hotter and which new distribution outlets are available. This is what I found.

2015 was a busy year for video. Mobile devices have skyrocketed in usage which means YOUTUBE has been doing well. Check out some of these stats for 2015:

– YouTube announced mid 2015 400 hrs of video uploaded each minute
– Facebook generated 8 BILLION video VIEWS each day
– Content uploaded on 30 video platforms translates into 2.8 TRILLION views

In other words, the mobile video platform is not going anywhere. Projections are that companies who have seen 100% percent increase in mobile device watch time this year, ie. YouTube, will only increase their already established footprint in video distribution. So does that mean I should advertise on YouTube? YES! A well rounded social media campaign should definitely include time on targeted YouTube channels, if your audience is watching. Experts agree that short video ads AND long form content are delivering results on YouTube, Facebook, Snapchat. Long form video content obviously give you more time to establish your brand and stay engaging. Keep the audience engaged with content relevant to them and their needs. Do this with stunning visuals, and gain followers you deserve. Dont believe me? Keep reading…

There is also some dialogue going on about vertical videos and the roll they could play in video advertisements on platforms like Snapchat and Instagram. A new study from Wibbitz found that 44 percent of millennials get their content on a mobile device. Walmart via the Martin Agency has already started using vertical screens to show video advertisements at the end of the aisle any many Walmart stores. The vertical screen are coming. Embrace them with caution, or not at all. I have already embraced them along with 3D virtual reality videos now available on Youtube. This new content is blowing minds all around the world. Watch the video on a mobile device or VR glasses and have an experience like never before. Try the video below on your mobile device. This is why content delivery on mobile is growing so fast. Put this type of video content in your own mobile app and reach customers for life, or the life of their phone. How much is a chunk of real estate on someones phone worth? Mobile Apps are the new Domain Names? Almost the same as an actual parcel of land, in my mind. Think about it!

Ready to bring interactive content to your customers?
Contact us for a FREE consultation.
804.491.9663

January 17, 2016
August 4, 2015

The Federal Aviation Administration (FAA) has been in limbo for years over the use of drone technology. Drones, or unmanned aircraft systems (UAS), offer both government entities, video production professionals, and hobbyists the opportunity to use aerial video footage and photography.  Recently they have installed some new guidelines that production teams now have to follow… pilots license, 333 exemption, drone registration… what’s next?

In 2012, the FAA fined a camera operator in Virginia $10,000 for flying a UAS over the University of Virginia for a promotional video.

The FAA fined the photographer for reckless flying, however in 2014 a judge ruled that the FAA was out of line. The judge determined that the administration did not have authority over small unmanned aircrafts, the FAA filed an appeal shortly after the ruling.

Recently NPR published an article on new regulations drafted by the FAA for the use of UAS in light of the recent Virginia ruling. Under new proposed regulations, drones being flown would have to meet the following parameters:

  1. Drones can weigh no more than 55 lbs
  2. They are limited to flying no faster than 100 mph
  3. They cannot exceed an altitude of 500 feet.

The FAA will also require operators of drones for commercial purposes to acquire a special pilot certification to operate them. These regulations are still under discussion are awaiting public comment and revision before being officially adopted.

All in all, this is a step forward for drone technology and it clears the way for increased use of aerial video footage and photography.

We recently purchased a Parrot Bepop Drone to see if it was everything people were claiming it is. It turns out that not only is the product very high quality with the ability to take a serious beating, and the quality of video far surpassed our expectation, but the company has some of the best customer support we have ever encountered. We give this company a 5 star rating. Parrot Company

Parrot Bepop Done
See you in the sky!

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