Richmond Media Marketing - DFX Productions - Seth Wood

Freelancers can be a great addition to any team that requires extra help or unique expertise to complete a project. At DFX, I have hired freelance designers, developers, production crews, and writers on many occasions. My experience working with freelancers has taught me that technical skills are not the only factor to consider when entering into a working relationship. It is a given that freelancers be good at what they do, but it is also important that the working relationship is a healthy one. Here are a few not-so-obvious character qualities to look for when hiring a freelancer.

• Perspective
  You may have discovered a brilliant freelance designer with an outstanding portfolio, but is he able to see the project from the perspective of other team members? We’ve worked with designers who insisted on image-intensive sites, in the name of brand preservation, only to find themselves butting heads with the SEO specialists who pushed for keyword-laden text. The project manager is stuck with the responsibility of reconciling the two contrasting views. The ability of individual team members to see their contributions in the context of the finished project isn’t just better for the client, it’s also necessary for the self-preservation of the freelancer. Perspective is an important skill for a freelance who wants to be hired again on future projects.
• Adaptation
  Freelancers are ideal on some projects because of their expertise in a specific area. However, it is important for freelancers to be flexible and display a desire to learn new skills. The web site is a medium that is evolving on a daily basis. We don’t build web sites the same way we did nine years ago. We don’t even build them the same way we did last year. When hiring a freelance web developer you will want to know if he is able to adapt to recent methodologies. For example, can he setup a CMS, e-commerce site, or optimize a site for the search engines?  Freelance web developers who insist on doing it their way can be difficult to manage.
• Enthusiasm
  Web designers, developers, and writers play an important role in communicating to the world through a web site. As online representatives for your client, you want to work with others who feel the same way you do about a project. An enthusiastic freelancer is one who isn’t just churning out code or copy for a paycheck. You want a freelancer who wants to see the client succeed and who will show that in their work. Hiring a freelancer who drums out code as if it were a 500-word college writing assignment will only guarantee you mediocre website.  Look for a freelancer with the brand of enthusiasm that can create great work and buy the attitude of the entire team.

There are plenty of other qualities you may look for when hiring a freelancer. Above all, make sure you hire someone who works well with the client, the other team members on the project.