It's estimated by marketing experts that 75-80% of all clicks happen in the organic section of a search engine results page.
If that's where the majority of action happens, what's your organization doing to be found there?
Contact Richmond Media Marketing about promoting your product or services through blogs. - CLICK HERE
There are many easy to use blogging tools if you care to set it up yourself.
- Blogger
- Wordpress
- Lifejournal
- Vox
What is a blog? And why are they so popular?
A blog is a special type of Web page—an online journal—with unique characteristics that set it apart from regular Web pages. Blogs are made up of multiple journal entries listed in reverse chronological order that invariably include a title, a date, and time stamp. Each blog entry also will have its own Permalink (a unique Web address) and sometimes a Trackback (an automatic entry that appears in your blog to tell you that somebody has written about your entry, and linked to it), a Category, and Comments.
Comments are one of the things that make blogs unique and special. Anybody who reads a blog may, if the blog owner allows it, publish comments under a blog entry to agree, to disagree, to sympathize, or to share their own thoughts. This interaction is different than more traditional feedback utilities such as Guestbooks. Guestbooks are generic—entries are not tied to one particular page, or commentary. Blog comments, on the other hand, are tied directly to a particular entry.
Who uses blogs?
Nowadays, anybody can use a blog. Traditionally, blogs have been used by journalists, political commentators, and the like. Blogs have been used as the instrument of choice for some amazing exposés over the years, some of which are mentioned in Wikipedia's article about blogs. In recent times, blogs have been adopted by mainstream Internet users, thanks in part to Blogger.com and LiveJournal, and MSN when they introduced MSN Spaces—a very easy to use, free blogging service that is available to all users of MSN Messenger.
What's this Trackback thing again?
Trackbacks, like Comments, make a blog more interactive and 'alive' than a traditional Web page has even been able to achieve.
A Trackback is a link that appears in a blog's Comments section to tell you that somebody has not only read your entry, but has then gone on to create his or her own Blog entry talking about you and your entry. For example, we may read a Blog entry and think that it is absolutely marvelous, so we post into our own Blog to say "have a look at [Trackback link]. It's fantastic." The wonder of blogs is that your blog entry will automatically appear in the Comments section of the blog entry you have linked to. How cool is that?
How do I start a blog?
Simply choose a blog provider, create an account, and start writing. A list of the most popular free blog services can be found in the Related Links list to the right of screen.
After you have chosen a blog provider, creating a blog entry is very easy. It is not like designing a Web page where you have to find software to create your site, design a layout, create the pages and then upload them. The most popular blogging sites do not even need special software—all you need is a Web browser.
Blogs entries are created using a submission form. Decide on a title, select a category, type in your content, decide whether to allow Comments and Trackbacks, and then publish your work with the click of a button.
Blog entries are much easier to create than traditional Web pages.
What about pictures?
Most blog sites allow you to upload pictures to galleries, or embed pictures into a Blog post by using HTML. How pictures or images are added depends on the site that is being used. Blogger.com, for example, has a photo upload tool, MSN Spaces offers online photo albums complete with a slideshow, and LiveJournal has a photo hosting service called ScrapBook.
How will people find my blog?
Your blog's content, how it is written, and where the content is placed will have a direct effect on the world's ability to find your blog.
Blogs are most often discovered through standard search engines or dedicated blog search facilities. The important thing to remember is that search engines read content from the top of your page's source code downwards, therefore, the title of your blog can be very important. Search engines also depend heavily on key words; therefore, it is important that the title of your blog entry, and its early content, mention key words that are relevant to the content of your page—key words that will capture the interest of people conducting Web searches.
Many blog sites provide an RSS (syndication) facility. Make sure you turn this on. RSS is by far the largest consumers of Blog sites. More information about RSS can be found at my previously published article "RSS: An Information Revolution".
Are there any free blog sites?
The original and best blogger services are still free. One of the original blog communities is www.blogger.com. Two of the more popular blog sites would be MSN Spaces and LiveJournal.
A final word
Many have called blogs the epitome of free speech. They show us the best and worst in human nature and some would claim that blogs have affected the course of modern history. I say, don't take it too seriously and enjoy being able to quickly and easily keep family and friends informed of life events. Most importantly, enjoy the dialogue that will take place between you and those who read your blog.
